In the digital era for all, in which areas is digital printing growing faster?

Today, digital printing has been widely accepted by the world.

If it is said that digital printing technology that does not require a printing plate started from the first electrostatic copier made by American Chester Carlson in 1938, digital printing has been widely accepted by the world and has become a new market hotspot After the drupa 2016. Because almost all traditional printing equipment manufacturers such as Heidelberg and Komori entered this field, which means that they are optimistic about the next development of digital printing.

In fact, in recent years, the application of digital printing in various fields has also risen and decreased, the most fundamental reason is that the market is changing. For example, the paper industry that first applied variable data printing to production was declining due to the rise of electronic invoices, and this trend is irreversible. However, inkjet printing has developed rapidly in the fields of building decoration, textile printing and dyeing, and label printing, and packaging printing is likely to become the next hot spot.

Meeting individual needs is the biggest advantage of digital printing

On-demand, variable, and immediate are the advantages of digital printing. At a time when materials are relatively scarce and the quality of digital printing needs to be improved, these characteristics are objectively restricted and the areas of application are relatively limited. However, after the citizens have gone from pursuing food and clothing to entering a well-off society, they have the capital to enjoy life, and they have also started to seek to show their personality and reflect their own value. In addition, digital printing equipment has continued to make breakthroughs in format, speed, quality, and printing media With the growth of digital technology, the new printing production process has entered an increasing number of fields. Label printing is undoubtedly a field in which digital printing has developed rapidly in recent years.

In recent years, label printing will use digital printing technology faster, which is not only related to the market attributes of the label itself, but also to the development of the entire society to a certain stage.

Labels are closely connected with trademarks. The application of labels must first be registered with the trademarks, because trademarks are used to clearly mark products and leave consumers with a distinct brand memory. However, not all registered trademarks use labels. Whether to use labels is more related to the attributes of the product. For example, food, beverages, and clothing generally use labels. But even so, the form of the label and the carrier are still different, there are plastic bottle stickers, paper tags, and even some brand furniture directly branded on the furniture surface. After China entered the market economy from the planned economy in history, the quantity of labels is also increasing with the increasing abundance of materials, and there is also a trend of continued growth.